Last updated: 1 February 2025
We collect minimal data, we use cookies to make the site work and understand traffic, we never sell your data, and we use affiliate links that earn us a commission when you buy. That's it. Read on for the full details.
Deal Otter ("we", "our", "us") operates the website dealotter.co.uk. We are a UK-based deals and discount website. For questions about this policy, contact us at privacy@dealotter.co.uk.
We keep data collection to an absolute minimum. Here's what we may collect and why:
Usage data — we use privacy-respecting analytics to understand how visitors use the site (pages visited, time on site, referral source). This data is aggregated and anonymous. We do not track individual users across the web.
Device and browser information — basic technical information such as browser type, screen size, and operating system, collected automatically to ensure the site displays correctly.
We use the data we collect for the following purposes:
We do not sell, rent, or share your personal data with third parties for marketing purposes. Ever.
Essential cookies — these are required for basic site functionality such as remembering your preferences. They cannot be disabled.
Analytics cookies — we use privacy-focused analytics to understand traffic patterns. These cookies do not identify you personally.
Affiliate cookies — when you click an affiliate link on our site, the retailer (such as Amazon) may set cookies on your device to track your purchase for commission purposes. These cookies are set by the retailer, not by Deal Otter. Amazon's cookie policy can be found on their website.
You can control and delete cookies through your browser settings at any time. Please note that disabling cookies may affect site functionality.
Deal Otter contains affiliate links to third-party retailers including Amazon.co.uk. When you click these links, you will be directed to the retailer's website, which has its own privacy policy and data practices. We encourage you to review the privacy policies of any site you visit.
We are a participant in the Amazon Associates Programme. When you make a purchase through our Amazon affiliate links, Amazon may collect data about your purchase in accordance with their own privacy policy.
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
To exercise any of these rights, please email privacy@dealotter.co.uk. We will respond within 30 days.
Anonymous analytics data is retained for up to 24 months.
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Deal Otter is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.
If you have any questions about this privacy policy or how we handle your data, please contact us at:
Email: privacy@dealotter.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.